Marketing and analysis

The chapters "marketing and analysis phase" deal mostly about creating one's own business profile in a self-test. Each chapter provides a theoretical basis which you can compare with your own situation.
These results form the basis to continue the work with the chapter "Positioning". It is advisable that you go through all the modules and to answer all questions in order to get a complete picture of your company. However, the individual modules can also operate independently of each other and the self-test can be terminated with substantive gaps. It should also be noted that the test is made just for you personally. Try to remain objective with your responses in order to obtain the best benefit for your company.

IntroductionProduct Market Price Communication Distribution and sales Trends Competition SWOT analysis Setting goals Positioning

"This project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein."

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