About the project

PROJECT MICROCRAFT


Project MicroCraft is an acronym of the project Holistic Marketing for Micro-enterprises in the Handicraft Sector.

It was approved within the programme Leonardo da Vinci - Transfer of innovation.

There are six partners from three countries participating in the project.
  • Koroška Centre for Higher Education - Project applicant and coordinator (Slovenia)
  • Chamber of Craft and Small Business of Slovenia (Slovenia)
  • E-C-C Verein für interdisziplinäre Beratung und Bildung (Austria)
  • Fachhochschule Wiener Neustadt fuer Wirtschaft und Technik Ges.m.b.H. Campus Wieselburg (Austria)
  • KTP - Společnost pro kvalifikaci na trhu práce (Czech Republic)
  • Region Panda (Czech Republic)

 

REASONS FOR THE PROJECT


In the European Union, small and medium sized enterprises (SME) employ more than two thirds of the work force. Within this group, the largest proportion are the so-called micro-enterprises that employ less than 10 people. In arts and handicrafts, micro-enterprises count for more than 90 % of all enterprises and constitute an important segment of the identity and visibility of the country's economic identity. For example, Slovenian Arts and Crafts include 45 different activities and professions. Due to difficulties in selling their products, the number of active craftsman decrease each year.

Many micro-enterprises are facing problems how to penetrate the market or how to promote the products. Especially in the handicraft sector, owners of micro-enterprises often do not have opportunities to acquire knowledge in the fields of marketing, which would enable them to do better business.

Within the project a transfer of innovation was conducted. In MicroCraft a sectoral transfer was carried out by modifying a successfully introduced self-learning concept and learning materials that were originally developed for woman farmers into self-learning course materials for micro-enterprises in the arts and handicraft sector. The transfer of the self learning materials from the project "Holistic Marketing for Women Farmers" to the sector of arts and crafts will allow the selected target group to obtain skills and knowledge in the field of marketing.

Domestic arts and crafts are also strongly present in partner countries and the owners of micro companies are facing same problems - how to enter a market or how to promote their products as they often do not have a chance to obtain skills from the field, which would enable them to do their business better.

Deriving from this, the project`s mission is to empower micro-enterprises in the handicraft sector to remain and strengthen their function as a lever for social and territorial cohesion, with positive spillover effects on the rest of the economy and on society as a whole.

OBJECTIVES OF THE PROJECT


THE SELF-LEARNING PROGRAMME
The main assignment and the objective of the project was to carry out a sectoral transfer by modifying a successfully introduced self-learning concept and learning materials that were originally developed for woman farmers into self-learning course materials for micro-enterprises in the arts and handicraft sector. The transfer of the self learning materials from the project "Holistic Marketing for Women Farmers" to the sector of arts and crafts will allow the selected target group to obtain skills and knowledge in the field of marketing.

The new self-learning programme "Micromarketing for Producers of Handicraft Products - Self-Learning programme" focuses on marketing as a whole. The learning programme is available in English and all partner languages, namely Czech, German ad Slovenian.

In addition to the self-learning programme, which is according to the conducted analyses modified to the specific social and cultural environment of individual partners, within the project other events and activities are conducted. Among others, a short film was made, describing the background of the project, current situation in the domestic arts and crafts sector and the potentials of marketing. Within 8 work packages 14 results were prepared, for example workshops, the website of the project, various report and of course the self-learning programme.


OTHER RESULTS OF THE PROJECT


WP2 REPORT- COUNTRY ANALYSIS
VALIDATION REPORT
DEPLOYMENT PLAN
EVALUATION REPORT


PROJECT PARTNERS


LEAD PARTNER AND COORDINATOR

Koroška Centre For Higher Education (Slovenia)
Pod gradom 4
SI - 2380 Slovenj Gradec
Tel.: +386 (0)2 620 47 60
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.ko-vivis.si

Contact person: Mihela Kanop
Tel.: +386 (0)2 620 47 63
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

PARTNERS:

Chamber of Craft and Small Business of Slovenia (Slovenia)
Celovška 71
SI - 1000 Ljubljana
Tel.: +386 (0)1 58 30 500
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.ozs.si

E-C-C Verein für interdisziplinäre Beratung und Bildung (Austria)
Kreuttal 6
AT - 2112 Wuernitz
Tel.: +43 2263 21 356
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.e-c-c.at

Fachhochschule Wiener Neustadt fuer Wirtschaft und Technik Ges.m.b.H. Campus Wieselburg (Austria)
Zeiselgraben 4
AT - 3250 Wieselburg
Tel.: +43 7416 53000 300
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.amu.at

KTP - Společnost pro kvalifikaci na trhu práce (Czech republic)
Široka 5
CZ - 66412 Oslavany
Tel.: +420 774 616 229
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.ktp-qualification.eu

Region Panda (Czech republic)
Panska 1492
CZ - 51601 Rychnov nad Kneznou
Tel.: +420 494 542 482
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.regionpanda.cz

 
"This project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein."
 

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